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DRAM is the only dedicated on-trade publication in Scotland. Published monthly, it goes to the heart of the Scottish market, focusing on forward thinking licensees. Its editorial covers all the major news issues of the day as well as features relevant to the day-to-day business of licensees. Interviews with Scotland’s top licensees, market information on specific brand sectors, a focus on design and unique features such as Scotland’s Top Bar Managers, all contribute to making the DRAM the most up-to-date and best respected licensed trade publication on the market.
The trade is changing – and it is changing fast.
DRAM aims to reflect the changes in the environment and provide comprehensive, up-to-date information on trends that allow forward thinking licensees to take advantage of market forces to move ahead.