Tennent’s Lager and Ayr Racecourse team up

Mobile Bars

Tennent’s is the new official beer sponsor of Ayr Racecourse. The brand has signed a five year deal that will see the lager and other associated brands sold throughout Scotland’s premier racecourse.

It will be the first time in many years the famous lager will be available at the course although historically the Tennent Caledonian Breweries Handicap raced at the track for many years until 1999.

The collaboration will see newly designed Tennent’s branded areas across the site and bar areas. Signs featuring the iconic red T, specially designed to capture the spirit of a race day, such as ‘Dead HeaT’ and ‘Punter’s FavouriTe’, will adorn the bar areas. Additional high quality branding and outdoor mobile bar units (pictured) will be rolled out over the next year to enhance the already high quality on-course experience for visitors.

Category: Brand News
Tags: Ayr Racecourse, racecourse, sponsor, Tennent Caledonian Breweries, Tennents