Courvoisier® launches its first global bartender competition
Following the successful launch of Courvoisier’s brand campaign, The Toast of Paris Since 1889, the world-famous premium cognac house has announced its first global bartender competition. Bartenders will be tasked with creating a new twist on the Classic Champagne Cocktail using Courvoisier VSOP or above and explaining how their recipe was inspired by the Paris Golden Age. Entry for submissions will close on 25th March 2016, and the global final will take place in May in Paris.
Bartenders will compete for a coveted prize-a bespoke blend of Courvoisier cognac dating back to 1889, presented in an engraved crystal decanter. The finalists will also travel to the Courvoisier Chateau in Jarnac, France, and visit the centuries-old Paradis Cellar to meet with Courvoisier’s Master Blender, Patrice Pinet.
In the UK, the competition will be prefaced with masterclasses taking place throughout the country in nine cities from January to March, in which attendees will be given an exclusive Le Nez experience hosted by Courvoisier Global Brand Ambassador, Rebecca Asseline, and Maxxium UK’s MIXXIT team. The masterclass will include information on Courvoisier’s history and heritage and its Paris Golden Age heritage in a fully immerse experience including food pairings and cocktails.
Maxxium UK’s Marketing Controller for Luxury Brands, Chris Anderson says, “The on-trade is an extremely important segment of the business and Maxxium UK is supporting the country’s number one cognac with significant investment in education and engagement. We are looking forward to seeing how leading bartenders across the country recreate the Champagne Cocktail and represent the Paris Golden Age with Courvoisier at the centre.”