October could be a bumper month for your bar or pub if you get involved with Bar and Pub Month 2013. At the very least you could gain some positive PR and at the other end of the scale you could put pounds in the till. Although MediaScotland are not backing the campaign to the same extent as last year they will be welcoming editorial and positive stories from bars and pubs across Scotland.
The campaign will kick off with the launch of a new website www.barandpubmonth.com which will list events taking place at bars and pubs throughout Scotland. All you have to do is send us the information you want included to dram@mail.com We will also be out and about taking videos of participating pubs and putting them up on www.barandpub.tv
So what can you do? You could put on an event during October and brand is with the bar and pub month logo, send us the information and we could send the information out for you, or you could take part in the Sunday Mail initiative Buy A Round Give a £1 campaign. This initiative kicks off mid-month and more than 50 pubs have already signed to help the Sunday Mail Centenary Fund raise cash for charities which include: Breast Cancer Care Scotland, Borderline, Calum’s Cabin, Darlinda’s Charity for Renal Research, CHAS, Childline, Children 1st, Erskine, Kilbryde Hospice, Leukaemia & Lymphoma Research, Marina Dalglish Appeal, Mary’s Meals, The Prince and Princess of Wales Hospice, Nordoff Robbins Music Therapy in Scotland, RNIB Scotland, Shelter Scotland and the Thistle Foundation.
Bar owners and staff are invited to suggest to customers that when they buy a round they donate £1 to the Centenary Fund. By way of thanks for supporting the campaign and the 17 good causes pubs, club,venue or hotel will feature on the Sunday Mail website from 6 October – the first 100 venues to register will appear on our website which will click through to the venues own website. The bars participating will also feature in a double page spread in the Sunday Mail paper on the 13th of October. They newspaper has also linked up with Real Radio who will be promoting the Buy A Round Give a £1 campaign from Monday 14th October for a 2 week period. The web address for more information is www.sundaymail100.co.uk or you could email sundaymail100@sundaymail.co.uk to find out more details and to register. Or call Heather Suttie on 0141 309 3332. Once you’re registered the Sunday Mail will send you collection cans and posters.
Why not send your local newspaper a press release about the events you are putting on – and to make things easier for you we have put a full list of Scottish local newspapers and their contact details on our website dramscotland.co.uk.
Says Susan Young, DRAM Editor, “This is an opportunity for pubs and bars across Scotland to publicise what is going on in their pubs during the month of October and it could help them build long term relationships with their local press and customers. Let’s be positive about the Scottish bar and pub trade.”
Bar and Pub Month 2013
