Appletiser introduces new variant

Appletiser have introduced a new apple and pomegranate variant to the on-trade. Distributed by Coca-Cola Enterprises, Apple & Pomegranate Appletiser is packaged in a 275ml bottle and is aimed towards adult soft drink consumers.
Appletiser Brand Manager Jennifer Hudson told DRAM, “Our original Appletiser has been available in the licensed trade for a number of years. With a beautiful clear golden colour, gentle sparkle, crisp natural apple taste and fruity aroma it is a favourite for many, however we are now looking at introducing something a bit different. Our new Apple & Pomegranate is a captivating blend of our classic sparkling apple with the addition of exotic pomegranate juice. It is made with 100% juice and counts as one of your five a day, contains no added preservatives, sugars or colours. We’re tapping into the trend in superfoods, which should help licensees boost their soft drinks sales and help customers crown their moment!”