Bacardi – new bottle, same taste

BACARDI Carta Range

Bacardí rum has revealed the first packaging update to the world’s number one selling rum in more than a decade, but the liquid stays the same. The new bottle is still in the classic ‘Georgia Green’ colour glass but is now slimmer and taller, designed to be easier to handle and more quickly picked up from a standard bar rail, with improved weight distribution for better ergonomics for the professional bartender.

The new pack also heralds a return to the original Spanish names for the portfolio of rums – Superior, Gold, and Black will become ‘Carta Blanca,’ ‘Carta Oro’ and ‘Carta Negra.’

Caroline Hipperson, Bacardí Global Brand Director said, “Our vision was to create a bottle that told the story of Bacardí, its unique heritage and the masterful crafting that goes into the creation of each of our premium rums; one that makes bartenders proud to pour Bacardí rum for the next 150 years.”