CÎROC® ULTRA REVEALS LIMITED EDITION

Ultra-Premium Vodka CÎROC has revealed a limited edition ‘Derek Zoolander Blue Steel’ bottle. Designed exclusively in collaboration with one of the world’s most famous photographers, Mario Testino. The partnership is to celebrate the arrival of Zoolander 2, Paramount Pictures’ sequel of the cult classic film Zoolander, which opens in theatres worldwide beginning February 2016.
The CÎROC ‘Blue Steel’ bottle, is available in the standard 70cl format. In addition, a 1.75cl bottle is available at exclusive bars. Testino has also helped design a 3L collector’s CÎROC ‘Blue Steel’ bottle that encapsulates Testino and Zoolander’s love for celebration.
Reserve Marketing Director Europe, Sam Reader said, “Zoolander 2 is set to be one of the biggest blockbuster films of 2016 so this partnership is a hugely exciting project for Cîroc and for our customers both in the on and off-trade. This limited edition bottle is a fun addition to the range that will appeal to both fans of the brand and fans of the film.” The CÎROC Blue Steel limited edition bottle is available from all major wholesalers now”.