World lager also holds the largest share of the beer market in the UK with volume and value sales of 27% and 33% respectively. To break that down beer volume in hectolitres for the total amount in the UK is 17.32m with world lager accounting for 4.67m! Where beer value (£m) is concerned the total beer amount is 13,477 with world lager sitting at 4,359. – CGA On Premise Measurement Service 30/12/2023
The boom in demand for world lagers over recent decades is not diminishing and has been helped by the success of brands such as Madri.
Pubs driving growth: Growth in 2023 was largely powered by pubs, with other segments struggling to match 2022’s numbers. Sales through food pubs and community pubs rose 4% and 2% respectively, but restaurants, bars, and nightclubs all saw beer revenue fall.
80% of world beers are brewed in the UK. This includes Birra Moretti, Cobra, Stella Artois, Corona, San Miguel, Kronenbourg 1664 and Madri with Estrella Damn expected to follow suit this year.
50% of people say they won’t cut down on drinking world beers. – CGA Strategy, MAT, 22 April 2023.
34% of people look for world beers when trying something new – CGA Strategy, MAT, 22 April 2023.
The growth in world lager is certainly noticeable specifically in the last five years . Value sales figures 2023 – £4.36bn 2022 – £3.76bn Pre-pandemic – £2.48bn CGA On Premise Measurement Service 30/12/2023
The Top 10 Beer Producing Countries in the world are: 1. China 2. United States 3. Brazil 4. Mexico 5. Germany 6. Russia 7. Japan 8. Spain 9. Vietnam 10. Poland
After a challenging 2023, CGA’s On-Premise Measurement service shows sales by value from all drinks categories were flat, year on year. But beer comfortably outpaced this trend with 3% growth, despite a 4% drop in distribution and a 1% fall in sales by volume.
World Beer Specifics Premiumisation continues to trend following the pandemic which has been great news for world lagers. World lager had an 11% boost in volume sales and 15% in value in 2023 (versus 2022) – CGA On Premise.
Sales of Spanish lagers are in 73% growth and account for one in five pints sold in the UK CGA OPUS Volume MAT Total GB Premium and Mainstream Draught Lager, 25.2.23
Madrí has been a phenomenal marketing success for Molson Coors. Designed to appeal to our affinity for the Mediterranean it has racked up more than £450 million worth of sales since its launch making it the most important beer launch in 16 years.
Although a smaller section of the market, Low and no continues to take massive strides, with value sales of £109m in 2023 – that is a 95.3% growth on pre pandemic levels! It’s no wonder we are seeing more offerings such as Heineken 0.0%, Birra Moretti Zero and one of the newest offerings on the block, Staropramen 0.0. – CGA On Premise Measurement Service 30/12/2023 – – Statista July 2023
Peroni, owned by Asahi is brewed in Italy while Grolsch also owned by the company is brewed in its historic home Enschede in the Netherlands.
Beer takes spirits’ share: A solid year for beer is reflected in its market share gains. It attracted 42.9% of all spending on drinks in the on-trade in 2023, up by 1.3 percentage points year on year. Some of this came at the expense of the spirits category, which lost 1.5 percentage points of share.
The most popular beer in Spain is Mahou. However, Cruzcampo is the number one draught beer. Elsewhere, the most popular beer in France is Kronenbourg 1664, in Germany it is Krombacher, and in Italy it is Peroni!
China may sell the most beer – an estimated £99bn worth of sales however, the UK holds its own, with the market worth just over £19 bn with per person revenues of around £265 generated in 2023, placing the UK as a significant player in the global beer market.
Favela Lager, the Brazilian vegan and gluten free beer, has recently been taking the UK by storm. They are also supporting their local Brazilian communities. A percentage of their profits go to the Favela Foundation which supports grassroots educational projects in Brazil’s favelas!
Top 5 Cellar Management Tips – Craig Dempsey at Thompson Hunter
- Keep your cellar cool so your beer is stored in optimum conditions. The temperature should be between 10-14 degrees.
- Lines should be cleaned at least once a week. Not doing this could result in the build-up of bacteria, mould, limescale and yeast and, as a consequence, wasted beer.
- Have a designated cellar manager whose responsibility it is to ensure standards are met and maintained.
- That person should do a visual walkthrough every morning to check gas, cooler and cellar temperatures before opening up. It’s essential good practice.
- Poorly rotated stock is another area where many pubs slip up. A really simple solution to make sure you’re always connecting the right keg is for whoever’s doing the walkthrough to place a ‘use me first’ tag on the next in line.
