Innis & Gunn’s has launched a one-off run club, Innis & Runn, which will follows a 5k pint-shaped route on the Strava app. It is being led by Mark Baxter, UK Athletics Running Coach, and attended by former Olympian and Commonwealth Games Silver Medallist Lynsey Sharp.
The event will take place from their Lothian Road Taproom tomorrow (Saturday 11 January at 11am), and a complimentary 4.6% or alcohol-free lager will be awarded to all successful participants as they run for their pint.
The run club brings to life the latest episode of Innis & Gunn’s mockumentary series, a ‘fly on the wall’ series showcasing the brewer’s real-life employees, including founder Dougal Sharp and commercial director Crawford Sinclair, alongside special guest stars: Scottish comedians Paul Dockery and Katie McKenzie.
The third episode in the series, produced by BAFTA-winning creative agency Studio Something, begins with the Innis & Gunn team identifying that run clubs are the new pubs – and hatch a scheme to reward runners with a tasty lager.
Founder and master brewer Dougal Sharp said, “The way we socialise is always evolving, but one thing remains constant: the timeless tradition of bonding over a pint, alcoholic or not, still reigns supreme.
“But things are changing, and we’ve noticed the rise in running clubs – and we want to be part of that. Innis & Runn is the perfect opportunity to get moving this January, connect with others, and build new bonds.”
Scottish comedian Paul Dockery was filmed devising the plan for Innis & Runn in the Mockumentary.
He said, “Typically, I’m more of a pint-drinker than a pint runner, but I’m out to change the habit of a lifetime. New Year, new me – well at least on Saturday anyway.
“I’m looking forward to putting on a pair of my shortest shorts to stride the streets with my new found buddies – all for the reward of a sweet, sweet pint of Innis & Gunn’s award-winning lager. And I wasn’t even paid to say that.
You can watch the latest episode of Innis & Gunn’s mockumentary on YouTube here.