HEINEKEN UK has launched a new partnership with Amazon Business to provide exclusive discounts for its customers and Star Pubs operators through its eazle® Club platform.
The new offer is accessed via eazle® Club, HEINEKEN’s ecommerce and support platform. From there, customers are taken to an Amazon shopping page that works just like the standard site. However, by going through eazle®, users unlock discounted products selected with publicans in mind – including essentials such as blue roll, cleaning supplies, and catering items. Customers can still browse and purchase from the wider Amazon range, but only the tailored selection shown through the eazle® login includes the exclusive trade discounts.
Will Rice, On-Trade Director at HEINEKEN UK, said, “Through our eazle® Club platform we are focused on supporting operators not only with their beer and cider offering but in all aspects of running their business, so they can thrive and continue to offer an unbeatable service in their communities.
“Amazon Business really is a one stop shop for so many products needed by our customers, so we are delighted to partner with the Amazon Business team and add a huge range of product discounts to the already leading range of tailored discounts and services available on eazle® Club.”
Mark MacDonald, Head of Supplier Management at Star Pubs, added, “We know our publicans must wear so many different hats from marketing director to front of house lead, accountant to support worker. We’re, therefore, eager to lighten the load wherever possible. Partnering with Amazon Business gives Star Pubs’ landlords access to a huge range of business essentials at great price points, so they don’t need to spend time shopping around for the best deal and instead focus on the areas that matter most to their business.”
Joseph Raiti, Senior Enterprise Account Manager at Amazon Business, said, “With a broad network of pubs, bars, and restaurant businesses, we’re delighted to partner with HEINEKEN UK via its eazle® platform. We know pubs and publicans are a bedrock of the communities they operate in, so working with Heineken to give these business owners access to an exclusive package of support is something we’re really excited about.”