Rita Greenwood, Chief Investment Officer at William Grant & Sons, has been appointed Chair of the Scotch Whisky Association (SWA) Council, in what is a historic first for the organisation.
She becomes the first woman to hold the position in the Association’s 114-year history, stepping into the role at a time of considerable change for the Scotch whisky industry, as it contends with global trading pressures, regulatory shifts and an accelerating drive towards sustainability.
Greenwood’s two-year term will see her lead a Council of 16 industry representatives drawn from across the SWA’s membership, responsible for setting the strategic direction and policy agenda for the sector. With 23 years of industry experience, she has served on the William Grant & Sons Executive Board since 2017 and brings a deep understanding of the global whisky landscape.
William Grant & Sons takes over the chairmanship from Chivas Brothers, continuing the tradition of leadership drawn from Scotland’s most established whisky producers.
Mark Kent, Chief Executive of the SWA, said, “Rita’s expertise in commercial excellence and strategy will be crucial as we navigate a challenging period for the Scotch whisky industry.
“Scotch whisky is being significantly impacted by multiple headwinds both here at home and in our global markets, but the industry is focused on overcoming these challenges and delivering long-term sustainable growth.
“The work of the SWA Council is vitally important to ensure Scotch whisky is best placed to make the most of future opportunities. Rita’s experience, passion, and deep understanding of the Scotch whisky sector will help to drive forward the important work before us, ensuring the industry reaches 2030 in a position of strength. We very much look forward to working with her.”
Rita Greenwood said, “I am proud to take on the role of Chair at such an important moment for the Scotch whisky industry. The SWA is vital in representing our collective interests, in championing the sector as we face immediate challenges and unlocking long-term growth opportunities.
“Scotch whisky has a remarkable global reputation and makes a significant economic contribution, but members face a challenging global market at present, so, it is more important than ever that we continue to raise its profile.
“I am committed to ensuring a sustainable future for Scotch whisky and am looking forward to working with Council colleagues and the SWA team to help ensure the industry continues to thrive in the years ahead.”