Molson Coors Beverage Company is expanding its portfolio with the launch of Caffrey’s Black Stout, a new addition designed to meet rising consumer interest in the stout category while offering strong value to operators.
The 3.4% ABV stout builds on the legacy of founder Thomas Caffrey, who first established the brand in 1897 as the category sees significant growth with 31% more drinkers since 2023. Growth has been particularly strong among 25–34-year-olds, up 97%, with an increase of 48% among women and 26% among men.
Kev Fawell, UK Sales Director UK&I for Molson Coors, said, “Stout continues to attract a broader range of drinkers, moving beyond its traditional audience. That shift presents a clear opportunity for established brands such as Caffrey’s to play a role in the category’s next phase of growth. The introduction of Caffrey’s Black Stout to our leading portfolio, with a strong value proposition, represents our commitment to supporting our customers and the evolving tastes of their guests.”
Nigel Maguire, Marketing Controller for Caffrey’s, added, “Caffrey’s Black Stout has been crafted to deliver the balance and depth of flavour that stout drinkers value, blending traditional influences with a profile suited to modern drinking occasions. Its launch draws on Caffrey’s long-standing brewing heritage, reintroducing the brand to today’s market in a way that remains grounded in its history.”
The launch is being supported by promotional social media content to raise consumer awareness, with point-of-sale materials available to help operators encourage trial and create excitement for the new beer.