Diageo GB has created a limited edition of Captain Morgan rum featuring Leicester City player Wes Morgan, following the team’s victory in the Barclays Premier League title on Bank Holiday Monday.
The brand created the bottles with creative agency RPM in homage to Morgan following a Twitter exchange between Captain Morgan and the player after Leicester City’s crunch title match against Manchester United at Old Trafford on Sunday.
Fans will be able to toast their captain Wes Morgan with a limited edition bottle replacing the brand’s famous buccaneer with an image of the footballer.
The special edition commemorative bottle features the Jamaican international star dressed as Captain Morgan in royal blue and white robes to match Leicester City’s home kit, as well as the footballer’s signature and an updated medallion.
Rhys Love, senior brand manager for Captain Morgan said: “Captains lead by example and we are thrilled to have one of the greatest captains of recent times, Wes Morgan who coincidentally shares our name, become the centre of a historic sporting moment. We have created a one-off commemorative Captain Wes Morgan bottle to celebrate his incredible title win triumph as the club’s skipper. We salute Leicester City and their own Captain Morgan.”
The edition will be supported by several congratulatory ads in the sports pages of the national press.
