Heineken UK has sold McEwan’s and its Younger’s Ales to Wells & Young’s, the UK’s largest independent family brewery. However McEwan’s will still be brewed in Edinburgh at the Caledonian Brewery.
John Gemmell, Regional Director for Heineken UK comments, “HUK have acquired the shares held by Jygsaw who will now wind down their operation. Wells and Young’s plan to set up an office in Edinburgh and will have a team of field based brand ambassadors to support these brands.’’
John continues, “Newcastle Brown Ale, Scrumpy Jack and the other brands that Wells and Young’s have not bought, now come back into the Heineken portfolio. I am also pleased to say that we are their preferred route to market for McEwan’s and Younger’s and we will retain exclusive supply of these brands into our independent free trade accounts, in addition to our S&NPC estate. These customers will be able to continue buying McEwan’s and Younger’s directly from us.”
Nigel McNally, Managing Director of Wells and Young’s says, “We will invest and nurture these fantastic Scottish ale brands, and give them a new lease of life, whilst always putting their Scottish heritage first. That’s why we will continue to brew in Scotland, establish a small office in Edinburgh and invest heavily in marketing. We are excited about reigniting these brands in Scotland and across the UK.”
Heineken Sells McEwan’s and Younger’s Ales
Category: News