Carling has signed-up to be the official beer of The Big Jubilee Lunch 2012, and will provide 300,000 free aluminium bottles of Carling to street parties across the UK can raise a glass to Her Majesty the Queen on Sunday June 3rd. The Big Jubilee Lunch is part of the programme of events to celebrate the Queen’s Diamond Jubilee and has Her Royal Highness The Duchess of Cornwall as its patron. Led by the Eden Project, the aim of The Big Jubilee Lunch is to encourage neighbourhoods to come together to share lunch and a few hours of community, friendship and fun.
Brewer Molson Coors is getting involved in the celebrations to continue its investment in the brand, as part of its multi-million pound marketing campaign launched last year, which positions Carling as ‘Refreshingly and Brilliantly British’
Jeremy Gibson, Carling Brand Director said, “The Jubilee promises to be a great celebration for Britain and, as the nation’s number one lager, Carling is proud to be a part of The Big Jubilee Lunch. From a brand perspective, I cannot think of a more perfect fit with our ‘Refreshingly and Brilliantly British’ positioning as a large audience will be sampling Carling during a quintessentially British celebration.”