Tennent’s launches new Scotland glass

Tennent's Scotland GlassTennent’s Lager has unveiled its much anticipated Scotland pint glass in time for St Andrew’s Day celebrations. The warmth, wit and wisdom of the Scottish people is emblazoned across this limited edition version of Tennent’s iconic pint glass, which will be in pubs across the country as a glass is raised to Scotland on 30th November. Over 1200 outlets in Scotland will stock the glass, which will be supported in bar with a range of point of sale and promotional materials. Tennent’s has also partnered with selected bars across Scotland to create striking bespoke window displays showcasing the quotes –Ryan’s Bar and Cargo (Edinburgh), Braes (Dundee), McGinty’s (Aberdeen) and Brass Monkey and The Social (Glasgow).
The ‘Scotland to a T’ campaign began this summer when Tennent’s handed its glass over to the public and asked them what makes them smile the most about Scotland – with the aim of creating a unique snapshot of the nation in words and pictures.
The resulting glass design contains a funny and moving mix of the things that people love about their home country. It shows that Scots are proud of their national treasures – from the ‘The Big Yin’, the ‘squadrons of midges’ and the ‘Tartan Army’ to the famous ‘Hampden Roar’ and of course, ‘T in the Paaarrk!’.
People voted Scotland as ‘a nation of innovators’, as the place ‘where the rest of the world comes to party’, and confessed a love for ‘cheering when we cross the border’ and going ‘out on the randan’.
To further celebrate, Tennent’s has created an animated film inspired by and bringing to life some of the phrases on the glass. This will be available at tennents.com as a humorous and fitting ‘toast’ to St Andrew’s Day.
Commenting on the Scotland to a T campaign and the unveiling of the new glass, Tennent Caledonian Managing Director John Gilligan said: ‘As Scotland’s leading brewer, we’re looking forward to raising a glass with the nation on St Andrew’s Day, and now we have the perfect pint glass for the occasion. All credit to Tennent’s Lager drinkers across Scotland for sending in so many great quotes and to the many bars around Scotland getting involved and celebrating alongside us.’