Benromach sales lift 13% in UK

Benromach, Speyside’s smallest distillery, experienced exceptional sales growth in 2012 and its rise is set to continue with investment in a new bottling line in 2013. Benromach’s overall sales were up by 40% in 2012 and exports increased by 55%. Sales in the UK increased by 13% but sales oversees also bloomed. It experienced particularly strong growth in sales to China, Sweden, the USA and France. Michael Urquhart, Managing Director of Gordon & MacPhail, the family-run company which owns Benromach, commented, “As the smallest distillery in Speyside, Benromach is punching above its weight in terms of sales growth.” He continues, “Benromach’s single malts are becoming increasingly popular with people who want a whisky with a distinctive traditional Speyside style. We worked very hard to promote ourselves throughout the UK this year, resulting in a 13 percent increase in sales.”
To support the continued growth of Benromach, parent company Gordon & MacPhail has invested £540,000 in a new bottling line in Elgin and building works to improve production efficiencies.