Sky is launching Sky Sports Pub Challenge, a brand mobile app exclusively to pub and club goers watching live Barclays Premier League football in official Sky Sports licensed venues. The free app is designed to drive footfall, while also creating unique match-day experiences.
Upon downloading the app, football fans can use the ‘pub finder’ to locate their nearest Sky Sports venue. On arrival, they check-in to their pub or club to start engaging in the pre- and post-match trivia and in-play predictions to score points before, during and after the match. All questions answered correctly give players points, which accumulate during the season – fuelling a competitive-punter spirit.
David Rey, Managing Director, Sky Business, comments, ‘’We’re launching our Sky Sports Pub Challenge app as part of our commitment to investing in helping licensees to get the most out of Sky Sports for their venues. By creating a unique point of interest and the best possible entertainment experience, it will help to drive profitable footfall to our customers’ venues ahead of the games, encourage people to stay longer after matches and to return for future games.”
To help Sky Sports venues promote the app, the first 500 licensees who sign up on the Sky Sports Pub Challenge page at www.previewlive.co.uk/pubchallenge will receive a free POS pack, which includes an A2 poster, beer mats and table talkers.
Sky is promoting the app to consumers through advertising on pub TV screen feeds, on-air promos with Talk Sports, social media and direct emails to existing Sky Bet, Fantasy Football and Super 6 users.
Sky Sports Pub Challenge is part of Sky’s continued investment in helping licensees to get the most out of Sky Sports for their venues. In addition to freezing prices for the third-consecutive year, Sky has also announced a new free third viewing card and free online training through CPL Training Group. This support joins existing features including free Sky WiFi, HD, 3D, Sky Sports Preview magazine and Preview Live.
