Diageo has launched the Red Stripe iconic ‘stubby’ bottle exclusively into the UK on-trade for the first time. Claire Prat, Brand Manager for Red Stripe, Diageo GB comments, “The new ‘stubby’ bottle is a celebration of traditional Jamaican heritage and offers our customers a real point of difference.” The launch will be supported by an integrated marketing campaign including digital, PR and in-store activity with additional POS to support the launch in the on-trade.
