Sky Races Ahead

Sky has become the exclusive sales agent for Racing UK’s commercial TV service on satellite excluding bookmakers. The company says this now makes Sky the home of horse racing for pubs and clubs looking to boost daytime profits. Racing UK TV shows top-class action from 33 of the leading racecourses in the UK including Cheltenham, Aintree, Newmarket, Epsom, York, Newbury, Goodwood and Sandown, with Ascot joining the channel in June 2014.
The move allows licensed customers to feature full coverage of every UK and Republic of Ireland race, at every race course, through a discounted Racing Pack subscription combining Racing UK and At The Races. Licensees with two screens can take this a step further by simultaneously showing both dedicated horse-racing channels to guarantee a race every few minutes.
Sky’s new racing pack provides coverage of approximately 10,500 races in 2014, delivering an average of around eight hours racing coverage a day from all 58 UK racecourses and 26 Irish tracks. This allows licensees to attract valuable weekday day-time footfall and encourage people to stay longer to watch the next race.
David Rey, Managing Director, Sky Business, says, “Horse racing is a strong profit driver for pubs and clubs and with our new Racing UK offering we now provide 361 days of coverage a year making Sky a one-stopshop for horse racing. Pubs and clubs can subscribe to our exclusive discounted Racing Pack to show every race, at every track, in the UK and Republic of Ireland.”