Designer Club bottle from Heineken

HEINEKEN Club botle launch Dec 2013

Heineken UK has launched its design-led premium aluminium Club bottle. Created in collaboration with leading US artist Matt W. Moore, the Heineken Club bottle was ceremoniously unveiled at this year’s Milan Design Week. The striking design features a world-first in design featuring bold, origami-like graphics in brilliant green and blue UV colours that glow in the dark and ‘light up the night’ when exposed to black light.
Andrew Turner, Category & Trade Marketing Director at Heineken said, “The launch of the Club bottle is another step along the way to making Heineken the UK’s No.1 premium lager. The bottle will be rolled out in top bars and clubs in the UK, providing Heineken ‘Men Of The World’ with an exclusive, superior on-trade drinking experience.”

Category: Brand News
Tags: Andrew Turner, club bottle, Heineken UK, Matt W Moore, Milan Design Week