Benromach 10 Years Old has been given a make-over by owners Gordon & MacPhail, who distill the brand at the Benromach Distillery Company. The new packaging say the company “reflects the handcrafted credentials of the single malt whisky which is made in the traditional, time honoured way by just three experienced distillers at the Benromach Distillery on Speyside.”
Michael Urquhart, Managing Director of Gordon & MacPhail, explains, “We wanted our new packaging to reflect the way we make our whisky. Our 10yo has a classic pre-1960s character which arises from the sum of all its parts used to create it. Every cask is hand-filled, hand weighed and hand-stamped before maturing in our traditional dunnage warehouses.
“The new packaging reflects that approach with its hand-cut lettering and its classic heritage colours. Yet at the same time the packaging provides a contemporary, sophisticated, luxury feel that looks to the future of a malt whisky that is very much a growing brand.”
The new-look, which launched last month, is being supported by a full marketing campaign incorporating a new website featuring a series of beautifully crafted films which outlines the Benromach story.
Benromach sales have grown dramatically since the reopening. Sales increased by 29% last year and there is ongoing growth this year of 27%. The company now exports Benromach to 42 countries acround the world.