The Famous Grouse Announced as Official Whisky for The Commonwealth Games

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The Famous Grouse has announced its sponsorship of The 2014 Commonwealth Games in Glasgow, becoming the official whisky of the eleven day sporting event. The announcement follows the news in April that Heineken was to become the official Beer and Cider Supplier of The Games.

The agreement also sees The Famous Grouse’s parent firm Edrington join the 2014 sponsor family.

Ian Curle, Edrington Chief Executive, said, “We’re excited about this perfect partnership. Edrington was born in Glasgow and over 150 years it has grown and developed to become an international business. That same spirit and dedication to excellence is at the heart of Glasgow 2014 and we’re very proud to raise a toast of friendship between The Famous Grouse and the friendly games.”

The news coincides with the end of Homecoming’s Whisky Month, which has seen a range of events and activities across the country to celebrate Scotland’s whisky heritage.

David Grevemberg, Glasgow 2014 Chief Executive, said,
“As a company with a strong and long established presence in Scotland, we are pleased to have The Famous Grouse on board as our Official Whisky. We will be working with Edrington from now until Games time on collaborative opportunities to showcase this special product.”

Category: Brand News, Whisky
Tags: blended whisky, Commonweath Games 2014, Edrington Group, Famous Grouse, heineken, Homecoming