Cubanisto Launches

InBev have launched Cubanisto, a new rum-flavoured spirit-beer with an ABV of 5.9%. The brand will be supported with a strong social media presence and a series of ‘top secret’ House of Mask theme parties across the UK. The beer has lime and citrus overtones and a caramelised and cane sugar character that you would expect from a rum-flavoured product, and InBev will be hoping that the brand can break Desperados’ stranglehold of the spirit-beer category. No on-trade activity is specifically planned for Scotland.