Bacardi Gold has been relaunched with a 40% ABV, an increase from 37.5%. To support the launch Bacardi are providing 100,000 Cuba Libre glasses for selected bars coinciding with their Release The Bats summer sampling campaign. Release The Bats will see Bacardi ambassadors take to bars across the UK to educate consumers on the Cuba Libre serve, as well as providing on-site training and education for bar staff.
BACARDI GOLD RELAUNCHES
Category: Brands and Drinks
Tags: Bacardi, Bacardi Gold, bars, campaign, Cuba Libre, On-trade, relaunch, Release the Bats, rum, Summer
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