Glenfiddich has launched a global advertising campaign celebrating the whisky brand’s 126 years of family-owned independence.
Glenfiddich is investing £2m in the campaign, which will include major outdoor advertising, PR and targeted website activity. Featuring the strapline, ‘Family Run Since 1887’, the advertising emphasises the family-owned nature of Glenfiddich.
Sarah Harding, Senior Brand Manager for Glenfiddich at First Drinks, commented, “‘Family Run Since 1887’ makes perfect sense because it’s a simple but powerful truth which has the longevity and the flexibility to be at the heart of our brand communications for years to come.
“We know from consumer research that family ties imply long term nurture and care, which ultimately results in a ruthlessly premium whisky and a single malt of which we are proud.”