Carlsberg has launched a five-month campaign to find the UK’s someone to be the ‘People’s Pundit’ for talkSPORT, the world’s biggest sports radio station. The once-in-a-lifetime opportunity will see the winner be part of talkSPORT’s on-air team at a Premier League game on the last day of the season. Paul Morris, Carlsberg Brand & Sponsorship Activation Manager said, “Every football fan likes to think of themselves as a pundit – talking about the beautiful game is something of a sport in itself. Through this incredible competition, we’re giving football fans the chance to put their money where their mouth is and show they have what it takes to provide punditry alongside the professionals.”
Budding pundits aged 18 and over can record their entry on a smart phone or webcam and upload to Facebook,YouTube or Vimeo before sharing the link on www.ThePeoplesPundit.co.uk. Carlsberg UK’s on-trade customers can get involved by showcasing bespoke POS items, while selected larger outlets will have access to branded recording booths, allowing consumers to film themselves against a talkSPORT and Carlsberg branded backdrop.