Rekorderlig Cider has launched Rekorderlig Dry Äpple. The new cider, which is available now on draught and in 330ml bottles in the on-premise, is says the company “an innovative take on the classic apple flavour”. Complementing the brand’s 500mL range, the new apple cider is available in a 330ml bottle with a new styling that evokes the classic Rekorderlig label design, but with a modern look and feel. Rekorderlig Dry Äpple is lightly golden in colour with an emphasis on straight up drinking. It aims to engage a new male consumer looking for an alternative to beer, as well as rewarding existing cider lovers.
