Edinburgh-born designer Patrick Grant and anCnoc Whisky have collaborated to launch a limited edition expression of anCnoc with Patrick designing the label and packaging.
Patrick, who is the creative director of bespoke tailors Norton and Sons of Savile Row and founder of Ready to Wear label E.Tautz & Sons, as well as a former Menswear Designer of the Year, is inviting consumers to give their feedback by suggesting what they think embodies anCnoc.
In a social media campaign, that uses the hashtag #ModernTradition, Patrick will use the crowd-sourced ideas and inspiration to inform his final print designs. Patrick has been involved in the tasting and profiling of the special edition liquid.
The Patrick Grant Limited edition will be available from February next year.