The Black Grouse, has undergone a full rebrand and is to be relaunched as The Famous Grouse Smoky Black.
The new name and premiumised packaging, will say Maxxium UK “ensure a consistent look and feel across the brand’s core portfolio which includes The Famous Grouse and The Famous Grouse Mellow Gold. It will also capitalise on the growth in premium blended whisky and help to challenge perceptions around Blended Scotch.”
The Famous Grouse Smoky Black delivers the same rich and smoky flavour as The Black Grouse, achieved by introducing more peated malts into the blend. The brand’s new look bottle shape has been finished with a tinted glass to convey the smokiness of the whisky it contains.