Hooper’s have added Plum & Sloe to it’s range of fruit brews. The new flavour from Global Brands will sit alongside the existing collection of alcoholic fruit brews including Dandelion & Burdock , Cloudy Lemonade, Strawberry & Elderflower, Raspberry & Nettle and Ginger Beer.
Simon Green, Marketing Director at Global Brands said, “Innovation across the premium RTD category is centred on a shift in demand towards products that have premium credentials, real provenance and heritage with more interesting and natural flavour options.”
The 4% ABV drink will portray the same quirky and traditional characteristics in the iconic 500ml bespoke bottle design, to be served over ice.
The launch is supported by Global Brands with promotional sampling, bespoke POS alongside planned digital and social media campaigns to drive awareness and engagement.