Magners has announced the launch of a new category innovation for the Scottish on-trade, Magners Original Ice Cold (ABV 4.5%). This is the first ‘ice cold’ draught cider to hit the UK. Magners Original Ice Cold draught cider has a eye-catching ‘ice fount’ which has been created to keep the cider perfectly chilled and ready to serve at the optimum temperature of zero degrees.
Magners Original Ice Cold comes with with a full support package including tailored ROS kits, eye-catching point of sale material for all stockists and in-bar promotions to encourage consumer trial.
The draught cider segment is now worth double the value of the packaged cider sector and growth is set to continue thanks to sustained consumer demand.
Paul Condron, Marketing Director at Tennents Caledonian Breweries, said, “We are excited to launch the UK’s first ‘ice fount’ in a cider category which continues to present a huge opportunity for the Scottish on-trade. Apple cider is the dominant force within the draught category, with a 95% volume share of the draught cider market and the launch of Magners Original Ice Cold shows our on-going commitment to developing innovative products that reflect the changing demands of cider drinkers.”
Meanwhile there are another two product innovations from Magners for this Autumn they are Magners Alcohol Free and Forbidden Flavours.