IT’S ALL WHITE AT DELTIC AS CAPTAIN MOVES IN

Captain Morgan White

Captain Morgan® White Rum has been chosen as the official white rum partner at all Deltic Group (former Luminar Leisure) nightclubs which include Liquid in Dundee and Aberdeen’s Institute.

Following the launch of Captain Morgan White Rum earlier this year, the new partnership aims to drive mass awareness of the brand amongst students, further raising the profile of rum as an innovative, exciting and accessible spirit for consumers. 

Claire McQuattie, Head of Captain Morgan Marketing for Western Europe, comments, “Our new partnership with the Deltic Group is a perfect fit for Captain Morgan White Rum and forms part of the wider launch earlier this year to drive mass awareness and excitement for our new variant.

Peter Bacon, National Marketing Manager at Deltic, comments, “Choosing Captain Morgan White as our white rum partner was an obvious choice for the student nights. As a brand it has traditionally performed very well in our venues, particularly with student customers and it was the natural next step to grow our partnership with Diageo and offer students the best late night experience out there.”

 

Category: Brand News
Tags: Captain Morgan White Rum, Claire McQuattie, Deltic Group, Dundee, Institute Aberdeen, Liquid, Peter Bacon