Carling is to sponsor Dave TV channel as part of a 14-month deal. The partnership provides Carling with a spot on television every day in 2016. and represents the lengthiest stand-alone collaboration between a beer brand and Dave television channel ever.
Carling Brand Director at Molson Coors, Jim Shearer, said, “Dave’s focus on screening original and exciting entertainment programmes, combined with its regular viewing audience, closely aligns to our target market and our ambitions for the Carling brand.
The sponsorship agreement with Dave will play a key part in our strategy to build a brand that can deliver value to the beer category beyond price and drive long term sustainable growth of the familiar favourite lager category. We hope the continued investment in the health of the Carling brand will result in a stronger category which drives sales for our customers and excites consumers.”