Mast-Jaegermeister UK has launched Jagermeister Spice as a permanent addition to its UK portfolio. The new launch will be supported by a six-figure marketing campaign. This will include POS, advertising, PR, social media and sampling opportunities.
Jagermeister Spice has been created using the same recipe as the original, including 56 hand-picked herbs, blossoms, roots and fruits put together with vanilla and cinnamon flavours.
This new addition has an ABV of 15%. Marketing Director of Mast-Jaegermeister UK, Nicole Goodwin, said, “The limited edition launch of Jagermeister Spice proved extremely popular with consumers, which is why we’re pleased to introduce it as a permanent offering alongside Jagermeister original.”