A new toffee vodka liquid – Tofka, has been launched into the Scottish on-trade by Babco UK. Tofka, the company says, ‘is an eclectic fusion of smooth tasting vodka infused with the mellow tones of toffee’. To create a bit of a stir on the back-bar the new Tofka, with an ABV of 29.9%, comes with a promotional device that swirls the golden liquid fusion within a Tofka bottle. It’s definitely eye-catching.
The latest addition to the Babco UK portfolio was conceived in Courchevel 1850 in the French Alps and was the best kept secret up until now. Chris Bowen, managing director of Babco UK says, “We see Tofka defining a new category rather than being another player in a crowded one; especially as customers are always looking to experience the next big thing”.
Tofka has been launched into a select number of bars in designated cities around the UK – including most recently at Winter Wonderland in the heart of Central London and a major focus on Scotland as the initial priority test landscape which has seen a large number of major listings in bar venues and positive customer engagement.Tofka. Pure theatre in a bottle. “Go shake up a storm!”