Pimm’s Cider Cup, from Diageo, is now available in Summer Fruits, Mango & Passionfruit and Plum & Red Apple flavours.
The new flavours follow the launch of Pimm’s Cider Cup Strawberry & Cucumber last year. Claire O’Neill, Innovation Commercialisation Manager at Diageo says, “The extended Pimm’s Cider Cup range is timed to perfection for licensees, who can now offer the perfect patriotic tipple to accompany the British summertime.
Summer is a key sales moment for cider and as a brand long associated with everything British, Pimm’s Cider Cup is a must stock ahead of moments of national celebration including Wimbledon and The Queen’s Patron’s Lunch.” Fruit cider is the fastest growing segment within the cider category and has experienced double digit growth. Added to this, the packaged category is already worth nearly £2.4bn to the on-trade and continues to grow.
