Diageo launches Ciroc Pink Grapefruit

Ciroc Vodka

Diageo has launched a grapefruit version of Ciroc, exclusive to the UK.

Created by Cîroc Master Distiller Jean-Sébastien Robiquet, Cîroc Pink Grapefruit is crafted using vodka that is five-times distilled from fine French grapes for supreme taste. The first citrus offering from the luxury vodka has been developed to offer an expertly blended combination of the smooth taste of Cîroc with real citrus extract from the peels and oils of pink grapefruit.

Nick Temperley, head of Diageo Reserve GB, said; “Cîroc Pink Grapefruit is a fantastic summer spirit and we’re confident it will perform well in the on and off-trade as it lends itself so well to simple long drinks as well as more complex serves. We’re delighted to launch this variant as an exclusive to the UK and are committed to long term brand investment to build a platform from which Cîroc can continue its success in this key market.”

Cîroc Pink Grapefruit is the seventh edition to the brand’s collection and joins Cîroc Pineapple, Cîroc Apple, Cîroc Peach, Cîroc Amaretto, Cîroc Red Berry and Cîroc Coconut.

Category: Brands and Drinks, News
Tags: Ciroc, Diageo Reserve Brands, pink grapefruit