New marketing campaign for Kopparberg Fruit Lager

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Kopparberg is supporting the roll-out of its new Fruit Lager product, with the launch of a new heavy-weight marketing campaign which will also see it team up with Sofar Sounds, the experts in bringing intimate and unfamiliarly located gigs to music fans across the globe, to launch an exclusive three-part live music series across the UK, which will feature shows in Glasgow, London and Leeds. Music fans will be able to sign up to attend the exclusive event series, before being teased with the gig location and artist. The Kopparberg Fruit Lager activity forms just part of a wider multi-million pound main brand summer campaign, which will include the launch of a brand new TV ad set for launch later this summer. Jodie Alliss, Senior Marketing Manager at Kopparberg, commented, “Kopparberg Fruit Lager is undoubtedly one of the biggest product launches in the history of our brand, so we’re thrilled to be supporting it with an incredibly exciting and diverse marketing campaign in 2016. Whether it’s through our fan favourite, the Kopparberg Urban Forest, or our unique music partnership with So far Sounds, we look forward to showcasing Fruit Lager to new and existing Kopparberg fans across the summer.”