Baileys spices up for Autumn

EUROPE ONLY Pumpkin Spice On Ice

Baileys has unveiled Baileys Pumpkin Spice, a limited edition flavour set to spice up drinks menus this Autumn.

The new product blends Baileys Original Irish Cream flavoured with autumn spices such as cinnamon, cloves and nutmeg.

Inspired by the key ingredient in American-style pumpkin pies, Baileys’ seasonal blend is already proving a hit in the U.S.,where it was a Gold Medal winner at the San Francisco World Spirits Competition.

Marina Thompson, Baileys Europe Brand Manager, said, “We have created a seasonal twist on Baileys by combining the luxurious taste of Baileys Original Irish Cream with the flavour of autumnal spices.”

She added, “There’s also a growing trend towards the coffee cocktail, presenting outlets with a huge opportunity to drive incremental sales and cash margin. The coffee category is currently in growth, with 70 million cups of coffee being drunk in the UK every day.”

Baileys Pumpkin Spice is available from 1 September until stocks last.

Category: Brand News, Spirits
Tags: Baileys, Baileys Original Irish Cream, Baileys Pumpkin Spice