Pickering’s Gin founders Marcus Pickering and Matt Gammell have launched Ginerosity, which they describe as the world’s first social enterprise gin. They plan to use the profits from sales of Ginerosity to projects that help and support under-privileged or disadvantaged young people.
The pair have formed new company Good Spirits (Scotland) CIC, in partnership with Chris Thewlis, the social enterprise entrepreneur behind Beer for Good, Dave Mullen of marketing agency Story, and drinks industry and export specialist David Moore.
Marcus Pickering said,“Supporting good causes is something that’s very close to our hearts. Producing this unique gin is the perfect way to achieve that and give something back to the community”. He added, “We want to support disadvantaged and disenfranchised young people in the UK, as well as give opportunities to young people and children in other countries.”
Ginerosity is available to the on-trade priced £25 per 50cl bottle.