Brand News: Cocktails
Marie Brizard reaches number one
Marie Brizard, the liqueur range from distillers Marie Brizard Wines and Spirits, is now the biggest volume cocktail liqueur range (and the number two overall liqueur range by volume) in the UK, according to the IWST 2017 report.
Distributed in the UK by Catalyst PLB the Marie Brizard liqueurs range features over twenty-five flavours, including traditional French liqueurs such as Anisette and Parfait Amour. In just five years Marie Brizard liqueur volumes in the UK have grown five-fold to over 24,000 9 litre cases in 2016, making the UK the best performing market for Marie Brizard.
Martin Elliott, Senior Spirits Brand Manager for Catalyst PLB said, “We are pleased to see that the on-trade has taken Marie Brizard to their hearts (and bars) over the last few years. When you consider that Marie Brizard is currently not on sale in the off-trade these volume figures are really impressive.
Last Autumn Marie Brizard launched a new, more slimline shaped bottle, which makes it easier to hold for bartenders while reflecting the distinctive Marie Brizard Art Deco diamond motive in multiple facets in the glass. Elliott added, “The rebrand at the end of last year has undoubtedly added to the growth trajectory as this year we are currently tracking 18% growth YOY.” Anyone interested in stocking Marie Brizard can contact PLB.
Cocktail weekend proves popular
The number of bars participating in the inaugural Edinburgh Cocktail Weekend (ECW) this October has soared to over 50.
The event, which was announced in June and takes place from the 6th to the 8th of October, will now feature Whistle Stop Barber Shop, Brewhemia, WestRoom, The Villager and Usquabae Bar. Each of the bars taking part will contribute a signature cocktail, available at a price of £4 to ECW wristband holders.
Organisers have also announced the first of the pop-up spaces – the SKYbar on the top floor of the DoubleTree by Hilton Edinburgh City Centre, which offers spectacular views of Edinburgh Castle and the city’s skyline.
Organiser Gary Anderson is thrilled by the new additions.