Heart of Midlothian and Hibernian season ticket holders will get discounts at some of Edinburgh’s most renowned Italian restaurants during the forthcoming football season, as part of a new partnership agreed with Vittoria Group.
The sponsorship deal will also involve promotions, giveaways, social media activations and consumer events within the restaurants.
It’s set to be an especially fascinating season in the Capital, with Hibs returning to the Scottish Premiership for the first time since 2014 to resume their spirited rivalry with cross-city rivals Hearts.
Tony Crolla, Vittoria Group Chairman, said, “I am very pleased that Vittoria Group can support two of Edinburgh’s SPFL football clubs for the 2017/18 season, particularly at a time when both Hearts and Hibernian have so much to look forward to – on and off the pitch. As a valued partner, our restaurant group are delighted to offer all season ticket holders at Hibernian and Hearts discount at any time while dining at Vittoria on the Walk, Vittoria on the Bridge and the home of Edinburgh’s original log-fired pizza at La Favorita on Leith Walk.”
The Vittoria Group dates back to 1970, when Alberto Crolla Sr opened their first restaurant Vittoria on Leith Walk, and is now run by Tony, Alberto’s son.
Laura Montgomery, Hibernian’s Head of Sales and Sponsorship, described the deal as ‘further great news for both the club and our fans’.
She said, “We are delighted to partner with the Vittoria Group for the season ahead. They have excellent restaurants right in the heart of the City and it is fantastic news that our supporters will be able to directly benefit from the partnership with a special discount when dining.”
A spokesperson for Hearts added, “The club are really forward to working with Vittoria Group throughout the season. They are one of the biggest restaurant groups in the city and we are delighted that our fans will have the opportunity to enjoy a special rate when they dine at one of Vittoria’s outlets.”