Brand News: Market Report

August 4th, 2017 | Posted in: Brand News

WM Grant Publish Annual Report

Wm Grant & Sons published their 2017 Annual Report last month and revealed it to members of the trade at a special event at the Blythswood Hotel. The report which highlights consumer and trade trends and takes account of current economic and political impacts on the drinks industry and the licensed trade, revealed trends which included the fact that consumers are changing how they choose to interact with brands. With health and well-being continuing to dominate consumer consciousness, and on-demand, authentic experiences taking priority over products. It appears that trends such as ‘Hyper Personalisation’, ‘Collective Escapism’ and ‘Kidult Experiences’ have emerged and in the on-trade, venues are responding to consumers’ shift in taste, moving towards a greater range of more natural flavours; as well as the industry rallying together to champion a zero-waste policy.

The report revealed that in the on-trade and off-trade the second largest sector is spirits, worth £10.0bn, up +2.5%, which is seeing strong value growth across both channels. The on-trade is driving the majority of the spirits sector’s performance, up +3.1%. Total premium spirits are now worth over £1.2bn, up +9.9% accounting for 11.7% of the spirits market. Premiumisation remains a key driver for the spirits market with premium brands accounting for £105m of incremental and growth in the spirits sector is being driven by gin, flavoured/spiced rum, non-cream liqueurs, and malt whisky.

Gary Keogh, Marketing Director of William Grant & Sons UK, comments, “Consumer behaviour and habits have continued to evolve in this time of uncertainty, but still there remains an element of consistency with the trends identified in our previous Reports, as the consumer trends and resulting behaviours have adapted to this new normal.

More than ever, brands need to have a point of view, share their values, and reach heightening expectations to meet consumer needs. The brands that succeed will be those that can balance these often conflicting needs and offer inclusive, collective experiences, a playful sense of purpose, and meet on-demand consumer expectations without compromising on quality.”

Rita Greenwood, Managing Director of William Grant & Sons UK and Ireland, adds, “William Grant and Sons is a family owned business and has been for 130 years. This report is our objective view of what is happening in the UK drinks industry. Every word is written internally by our colleagues and it demonstrates our commitment to ensuring that all of our business partners are informed about what is happening now, and how we expect consumers and categories to evolve in the future.

The report shows that it is more essential, now than ever before, for businesses and brands to adapt if they are to remain relevant with today’s consumers.


Wetherspoon’s preliminary results show a healthy sales growth but Martin slams remainers

Fri 16th March 2018

J D Wetherspoon’s Preliminary results (For the 26 weeks ended 28 January 2018) show an increase in revenue of 3.6% to £830.4m, with l... Read more.

Three in a row for Buzzworks as it makes The Sunday Times 100 Best Companies to Work for 2018 list … again

Wed 14th March 2018

Congratulations to Buzzworks Holdings who have once again made it into the The Sunday Times 100 Best Companies to Work for 2018. It’s ... Read more.

Positive news from Tennent’s as market share and revenues grow

Wed 14th March 2018

Tennent’s owners C&C Group has revealed that Scotland’s best selling lager has grown market share in the Independent Free Tr... Read more.

Design Focus: A new era for The Kirkhouse in Shettleston

Thu 8th March 2018

There is a little corner of Shettleston that will probably forever be associated with the Healy family – who since taking over The Kirkhou... Read more.

Design Focus: Malones Irish Bar Edinburgh

Wed 7th March 2018

There is nothing nicer than going to a pub in the middle of the day to find it buzzing and that was the case when I visited the new Malones... Read more.

Maxxium UK rebrands to Edrington-Beam Suntory and relocates to Glasgow

Wed 7th March 2018

Spirits company, Maxxium UK, the UK sales, marketing and distribution company owned by Edrington and Beam Suntory, will be known as Edringto... Read more.

Six by Nico gets set for Edinburgh launch

Thu 15th February 2018

Chef Nico Simeone is set to introduce his successful dining concept ‘Six by Nico’ to Edinburgh this April. ‘Six by Nico&#... Read more.

Hanoi Bike Shop: Dog lovers urgently required for First Dates

Wed 7th February 2018

Vietnamese restaurant Hanoi Bike Shop, in Glasgow’s West End, is set to host its own version of popular Channel 4 show ‘First Da... Read more.

Buzzworks celebrate 9.2% rise in profits as turnover hits £14.8m

Tue 30th January 2018

Buzzworks, the award-winning Ayrshire-based hospitality group, owned by Kenny, Colin and Alison Blair, celebrated a rise in turnover of 15.6... Read more.


Fri 26th January 2018

Edinburgh Gin is making it easier for romantics just in time for the 14th February with its revamped 2018 Valentine’s limited-edition ... Read more.

Strong performance from Diageo but Smirnoff see sales dip

Thu 25th January 2018

Diageo has reported a strong performance with operating profit up 6.1% on net sales of £6.5bn. ... Read more.

Top 5 Malt whiskies to celebrate Burns Day

Thu 25th January 2018

Malt whisky accounts for 16.1% of all whisky sales, while blends account for 61.7%. Top 5 Malt whiskies Glenfiddich 12 year old Glenmorangie... Read more.

Burns didn’t die of alcohol, more matters of the heart

Thu 25th January 2018

People have speculated that Burns died of alcohol excess and possibly a sexual disease, but that was probably just the view of his biographe... Read more.

Scotland rules!

Thu 25th January 2018

Scotland’s most famous man is Robert Burns. But there was a somewhat murky side to our famed poet. It’s well documented that he had 13 c... Read more.

Burns painting turned out to be a bargain!

Thu 25th January 2018

Stephen Barnes bought a painting of Burns for less than £1,000 and when he got the painting authenticated, he found out it was actually wor... Read more.

Isle of Arran partners with Burns Unbroke

Thu 25th January 2018

Isle of Arran Distillers is sponsoring Burns Unbroke, a brand new multi-arts Robert Burns Festival. The event which takes place at Summerhal... Read more.

Whyte & Mackay sponsors 2018 Glasgow Comedy Festival

Wed 24th January 2018

Whyte & Mackay is sponsoring the 2018 Glasgow International Comedy Festival. The long-running festival is the flagship event of the Glas... Read more.

A gin that celebrates Byron

Wed 24th January 2018

Speyside Distillery – which is better known for its single malt Scotch whisky – has launched a new limited edition gin with bota... Read more.

What are your predictions for 2018?

Tue 23rd January 2018



Tue 23rd January 2018

The Tree House in Ayr re-opened at the end of last year after a £400,000 transformation by owners Buzzworks. The restaurant, which has been... Read more.