Tennent’s Tradeshow dates

Alan Hay

Tennents annual tradeshows for 2017 will take place on Monday 30 October at Hampden Park in Glasgow and Wednesday 1 November at BT Murrayfield Stadium in Edinburgh. Both events will see more than 40 leading brand owners showcasing over 1,500 products, with attendees also able to benefit from incremental and exclusive festive period offers only available at the shows. Operators will also have the opportunity to place a single festive period order and spread deliveries over a number of weeks, alleviating any issues with cellar storage in the lead up to Christmas and New Year.

This year’s tradeshows will feature several brand new elements including an area showcasing new products and insights into the premium category, as well as a One Stop stand to advise customers on the best ways to save money on their orders. Visitors to the Hampden Park trade show will also have the opportunity to go pitch side and have photographs taken next to the hallowed turf.

Another fantastic addition to this year`s tradeshow will be a stand from Cochrane and Co, the new wine division of Tennents formerly known as La Barrique Fine Wines. Cochrane and Co. offers a wine selection and service that caters for every type of outlet and consumer.

Customers attending the trade shows will also have the opportunity to sample Tennents own range of beers and ciders.

The Tradeshow will once again see a range of raffle prizes on offer to those attending including; hospitality at football and rugby fixtures, golfing at Gleneagles, Archerfield and Dundonald and a VIP distillery tour. Headline prizes of a £5000 refurbishment, and £5000 worth of free stock are also up for grabs.

Roy Henderson, Company Director of De Beers, Paisley, said, “Over the past few years I have attended a number of trade shows in Edinburgh and Glasgow in order to gain fresh ideas and innovative brands for my business. I have always enjoyed them, each time the atmosphere has been friendly with many knowledgeable reps. Following attendance at the Tradeshow, my partner and I have introduced new lines to our bar. We always look forward to the trade shows.”

Trevor Robertson, Ellwyn Hotel, Edinburgh, said, “I really enjoyed the tradeshow. I saw and sampled lots of new products, made good supplier contacts and will definitely be returning this year now that I have a better understanding of how to use this event to maximize my buying power.”

Brian McArdle, Robins Bar, Newmains, “As a publican I don’t often get a chance to catch up with friends in the trade. Last year’s tradeshow show allowed me an opportunity to meet up and share best practice with fellow publicans, for me this was invaluable. Not only giving me the chance to catch up with others but also discover more about Tennents and how they can benefit my business and find out more about the brands. There were prize draws and incentives to attract interest. I feel that the tradeshow worked very well within Murrayfield, the event ran smoothly and was suited to the venue that is part of Scotland’s sporting culture. Having a chance to chat to others is a great way to enhance my knowledge and contacts within the trade. I look forward to this and similar events which I see as an opportunity to support growth for my business and others in Scotland.”

Tennent’s Sales Director, Alan Hay, said, “The annual tradeshows are a great way for licensed trade operators to get one step ahead of the crucial festive period. With over 40 brand owners in attendance, showcasing over 1,500 brands and with incremental and exclusive offers on the day, we are pleased that they are valued by our customers. We’re committed to providing the best service and deals to our customers, the Tradeshows are a great example of the one-stop model making us perfectly placed to support the on-trade in the lead up to and throughout December. This year will see additional levels of support provided including the option to place one bulk order with staggered deliveries over the festive period. We look forward to welcoming our customers at Hampden and BT Murrayfield.”

Free transport to the shows will be available from various locations across Scotland; those looking for more information should contact their Tennent’s Account Manager or Customer Contact Representative on 0845 601 5959.

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