Whyte & Mackay sponsors 2018 Glasgow Comedy Festival

Whyte & Mackay is sponsoring the 2018 Glasgow International Comedy Festival. The long-running festival is the flagship event of the Glasgow comedy calendar and will now be known as the Whyte & Mackay Glasgow International Comedy Festival. With the festival approaching its sixteenth year, the Glasgow-born whisky brand plans to bring an added spark of wry humour to the annual celebration of talent, which kicks off in March.

The deal is set to be the latest in a growing line of major partnerships involving Whyte & Mackay. It will be accompanied by a range of on-site and in-bar activations across Glasgow.

Whyte & Mackay CEO, Bryan Donaghey, was delighted with the announcement, commenting, “We are thrilled to be involved with such an iconic event and look forward to helping make the 2018 Whyte & Mackay Glasgow International Comedy Festival a huge success. As a brand with Glaswegian heritage and humour at our core, we feel the partnership is an ideal fit for Whyte & Mackay.”

2018’s line up which includes top acts like David Baddiel, Bridget Christie, Des Clarke, Tommy Tiernan, Katherine Ryan and Rob Delaney. The event runs for 18 days, playing host to over 470 shows across 50 venues.