Benromach has a new look inspired by the Speyside distillery’s history and traditional approach to making their multi-award-winning single malt whisky.
Made by hand for genuine character, Benromach, owned by Gordon & Macphail, is a traditional Speyside distillery owned by a family intent on producing single malt the right way. Its small team of distillers rely entirely on their expertise and senses to make the finest handmade whisky, matured exclusively in first-fill casks, with a subtle smoky character and authentic Benromach taste.
Commenting on its new look, Andrew Hannah, Head of Brand at Benromach, said, “We took inspiration for our new look from the hand-painted sign that used to adorn the roof over the kiln, along with the distinctive red doors around the distillery and the iconic red-brick chimney.
“The design aims to convey the genuine handcrafted care that goes into Benromach and to serve as a promise that every drop is made in Forres using just four ingredients: barley, water, yeast and the expertise of our distillers.
“Although the design for Benromach has changed, the character, taste and quality of our award-winning single malts remains the same.”
The new look comes off the back of numerous recent awards for Benromach Single Malt Whiskies. In May, Benromach 15 Years Old received a Double Gold medal at the San Francisco World Spirits Competition – an accolade only given to a liquid if the judging panel unanimously awards it a Gold rating and considers it to be among the finest products in the world. Benromach 10 Years Old was awarded Gold at the same competition.
The new look Benromach 10 Years, Old, 15 Years Old and 2009 Cask Strength Vintage are exclusively available from www.thewhiskyexchange.com for the next three months.
For more information about Benromach and its new look, visit www.benromach.com