Scottish licensees can now add Puglia’s handcrafted Amaretto Adriatico liqueurs to the gantry now that it’s being distributed in the UK on-trade by Sip and Savour, coinciding with a global marketing strategy.
Jean-Robert Bellanger, co-founder of Adriatico said, “This seriously talented, driven team will pave the way for Adriatico to reinvent and reinvigorate the amaretto category. We believe that once tasted, Amaretto Adriatico will convert both amaretto and non-amaretto drinkers into Adriatico lovers.”
Sip and Savour is headed up by drinks marketer Jamie Walker. He added, “There is something undeniably special in Adriatico Amaretto that no other amaretto can hold a candle to. Despite challenging times, we are confident we can deliver cut-through for this outstanding drink brand here in the UK.”
Adriatico Amaretto Bianco Liqueur and Adriatico Amaretto Roasted Liqueur are available to buy online from Master of Malt and The Drink Shop and they are Amaretto Adriatico are developing special edition aged and cask bottlings to be announced later this year.