In July, the government insisted that all hospitality venues need to track their customers who are entering the venue to keep customer contact records to facilitate track and trace in the case of a further outbreak. Regulatory customer data capture for the purpose of track and trace has been implemented successfully in other countries, including Australia, as a condition of reopening.
In response, Sprout CRM developed a free-of-use Check In App which allows venues to easily capture customers details. This same system is in use across Sprout’s extensive Australian customer base and has now been made available to all hospitality venues in the UK to support their reopening requirements. The initiative is based on current guidelines and can be changed easily based upon new regulations and requirements as they emerge.
To date, over 10,000 venues have signed, with over 3,000,000 check-ins in the UK; over 6 million check-ins globally. Operators using the platform include; IHG Hotel Group (InterContinental, Crown Plaza and Holiday Inn), Marriott Hotels and PPHE Hotel Group (Park Plaza).
Keeping Customers (And Their Data) Safe.
This free initiative for all operators in the hospitality industry, with both single or multi-sites, serves to help them to check-in and capture contact details of guests for contact tracing if required during COVID-19. A simple QR code, scannable using any smartphone device, directs customers to a secure web form to input their data, allowing venues to manage contactless check-ins at their venues for rapid contact tracing.
All data collected by the Check In-App is stored and deleted as per Govt guidelines. Data is only accessible by the Check-In App account holder.
UK & EMEA Director, Dhilon Solanki explains, “During these trying and challenging times, we want to help – we are all in this together. It is vital both customers and staff feel safe when restaurants, pubs and bars open again, and we aim to give these venues peace of mind.”
How It Works
- Customers check-in at the venue easily by scanning a QR code on entry or once they have been seated. There is no need to download an app.
- Using secure GDPR Compliant infrastructure, the venue captures and securely stores customer data, with the date and time of check-in and check-out.
- The venue can then access and export the data at any time with a search / filter for any given date in response to track and trace associated with potential outbreaks.
How Can Venues Join?
Venues looking to take advantage of Sprouts free initiative, can sign up at: https://sproutsend.com/covid-checkin/
About Sprout CRM
Sprout is a dedicated CRM marketing automation platform built specifically for the hospitality, leisure and events industry – built by operators for operators. Launched 12 years ago in Melbourne, Australia; in 2019, Sprout launched in the UK, working with a range of restaurant, bar, pubco, QSR and late-night operators. Their current global client portfolio includes Shake Shack, Nandos, Big Easy, Inamo, Hard Rock Cafe, Beds and Bars, Vapiano, Sushi Daily, Chopstix, London Cocktail Clubs, by Chloe, Baskin Robbins, Subway, ChaTime, Shangri La, Marriott, Accor, Hilton and many more.