Pernod Ricard has signed an agreement for the acquisition of UK-based online and physical spirits retailer The Whisky Exchange.
It was started in 1999 by Sukhinder and Rajbir Singh and now boasts a catalogue of circa 10,000 products.
Alexandre Ricard, Chairman and CEO of Pernod Ricard said, “E-commerce is a key channel in our long term strategy. We are thrilled to work with Industry pioneers such as Sukhinder, Rajbir and the whole team to bring The Whisky Exchange to a new step of its development.”
The Whisky Exchange will continue to operate what its current team and structure, with Sukhinder and Rajbir Singh managing the business as joint Managing Directors. The closing of the transaction is subject to customary conditions.
Sukhinder and Rajbir Singh, said, “After more than 20 years building The Whisky Exchange, we are delighted to be joining the Pernod Ricard family and working with them to take the business to the next level.
“The Whisky Exchange and our customers have always felt like a family, and we are looking forward to maintaining this ethos with a partner that shares our values.
“Our mission remains the same: to offer the finsest range of whiskies and spirits from the best producers around the world. educate and engage with consumers, and support the top on-trade establishments around the UK.”
